TikTok Shop
The question we get asked most in 2025: "Should I start on Amazon or TikTok Shop?" Both platforms are massive. Both can make you rich. But they reward completely different skill sets.
## Amazon: The Structured Giant
Amazon FBA is a search-based marketplace. Customers have intent — they're looking for something specific, and your job is to appear at the top of that search with a better listing than your competitors.
**Amazon suits you if:**- You have $5,000+ starting capital- You're patient (6–12 months to real momentum)- You want a brand asset with long-term equity- You prefer data and systems over content creation
## TikTok Shop: The Discovery Engine
TikTok Shop is impulse-driven. Products go viral not because of SEO — but because of creative content, affiliates, and live selling. A single viral video can sell 1,000 units overnight.
**TikTok Shop suits you if:**- You have a visually compelling product- You're comfortable with content or willing to hire creators- You want faster revenue (we've seen brands hit £20k/month in 30 days)- You're in fashion, beauty, food, gadgets, or lifestyle
## Our Recommendation
If you have capital and want to build long-term brand equity: **start with Amazon**.
If you have a product that photographs and videos beautifully and want revenue fast: **start with TikTok Shop**.
Many of our most successful clients run both — using TikTok's volume to fund Amazon inventory, and Amazon's credibility to boost TikTok trust.
[Talk to our team](/contact/) and we'll analyse your product, capital, and goals to recommend the exact right platform mix.