Amazon FBA
If you're getting impressions and clicks but your conversion rate is below 10%, your listing is leaking money. Here are the seven areas we check for every client who comes to us with this problem.
## 1. Main Image
Your main image is the single most important asset in your listing. It determines click-through rate — which affects organic rank as much as PPC.
**Checklist:**- Pure white background (Amazon requirement)- Product fills 85%+ of frame- Highest resolution available (2000×2000px minimum)- No text or graphics in main image (against TOS)
## 2. Title
Amazon's algorithm reads your title. So do humans. A good title is keyword-rich but also readable.
**Formula:** Brand + Product Name + Key Feature + Size/Quantity + Use Case
## 3. Bullet Points
Bullets answer the question: "Why should I buy this instead of the competitor?" Lead with the benefit, follow with the feature.
❌ "Made from high-quality stainless steel" ✅ "Never rusts — premium 316 marine-grade steel outlasts cheap alternatives by 3× (independently tested)"
## 4. Secondary Images
You have 6–8 image slots. Use them:- Lifestyle image (product in use)- Infographic (top 3 features with text)- Size/dimension guide- Comparison table vs competitors- Social proof image (reviews, certifications)
## 5. A+ Content
If you have Brand Registry, A+ content increases conversion by an average of 10%. Use the module space to tell your brand story and handle objections.
## 6. Pricing
Are you priced to win the buybox? Are you within 10% of competitors? Pricing even $1 above a competitor with 3× your reviews is a conversion killer.
## 7. Reviews & Rating
Fewer than 15 reviews with a 4.0+ rating is below the threshold most shoppers will convert at. Prioritise Vine reviews and follow-up messaging to build your review base before scaling PPC.
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We offer a **free listing audit** for any Amazon seller. [Book yours here](/contact/) and we'll identify your top conversion leaks within 48 hours.